Converes or “Chucks” as many call them, have been a classic and timeless shoe for decades. While everyone loves the look, the simplicity and the wear-ability of this famous brand, not everyone is in love with the feel. A general consensus after sporting these shoes for multiple hours is that you’re left with achy arches, which lead to calf cramps and sore feet! Converse has heard our prayers and released the first ever Chucks II!
Chuck Taylor All Star II
“The Chuck is nearly 100 years old, and for the most part, it’s basically the same sneaker that it’s always been,” Geoff Cottrill, Converse’s vp and general manager of brand and segments, tells Adweek. “We’ve been spending a lot of time in the last two, three, four years with consumers, asking them, What do they need from us, what do they want?”
When fans of the famous Nike owned brand were asked, what would make them wear converse year round for 24 hours a day they all replied with the same answers. Better support!
While the look of the shoe hasn’t really changed, there are certain features that have definitely been upgraded …
What’s different about the new Converse ?
- Nike’s Lunarlon foam cushioning and extra arch support
- Non-slip tongue
- Perforated micro-suede liner – so the shoe can breath. No more stinky chucks!
- Lighter shoe without the extra heavy rubber
“I look on it as a step forward. Brand and product have to evolve over time with consumer needs in the marketplace. … This isn’t a radical change at all (source).”
It’s clear to see that the look of the shoe really hasn’t changed which is a good thing! Why mess with a classic? While the appearance isn’t different, all of the upgrades to the shoe are amazing. I currently own 4 pairs of Chucks and I can confidently say that all of the upgrades were needed and will make a huge difference in the comfort and longevity of the shoe. If you love Chucks / Converse, weigh in on the new changes to this iconic brand in our comments section below!