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You are here: Home / Celebrity Diets / Jenny Craig Changes Their Name And Their Spokesperson – Mariah Carey “Makes It Happen”

Jenny Craig Changes Their Name And Their Spokesperson – Mariah Carey “Makes It Happen”

November 15, 2011 by Adria Ali Leave a Comment

 

Laying in bed I saw this commercial.  However, I wasn’t sure if I was on the right channel.  This somewhat risky clip seemed to be drawing in more attention from the guys rather then Jenny Craig’s female dominated crowd.   No normal commercial would do for a diva like Mariah Carey.  With Mariah as the new spokesperson, there was also another HUGE change for the company, THERE NAME!  Forget the name “Jenny Craig,” they have traded up for a simple, easy to remember, “Jenny.”  Honestly, I like it better.

 

Right now, the video campaign is an extension of the YouTube teaser revealed in October, but Carey says that she’ll film more spots, featuring some of her own music. Her 1991 single “Make It Happen” will be repurposed as a theme song of her.

“The ‘Make It Happen’ song resonates with people because it comes from a real place,” she said. “I had to push through a lot of adversity in my life and this is just the next chapter.”

 

[pro-player width=’500′ height=’500′ type=’video’]http://www.youtube.com/watch?feature=player_embedded&v=zz-kuq1KsXo[/pro-player]

Mariah has lost 30lbs since delivering the twins in April of this year.  The twins took a toll and Carey and when asked about the press banter this is what she had to say….

“If they want to rag at me for looking like a huge boat, like that wasn’t my fault, I couldn’t help it,” she says. “Carrying two human lives inside me and doing the best I could. What am I going to do?”

Carey joins previous Jenny spokeswomen such as Sarah Rue, Valerie Bertinelli, Carrie Fisher and Kirstie Alley (source).

     Impressive marketing for “Jenny,” however, you can’t help but think that this multi million dollar company is taking a huge hit for luring in such a big name.  I am positive that it will all pay off in the end.  The strategic move to get Mariah involved will also pull in a younger market.  While I agree with eating healthier, I can think of hundreds of ways to improve on this program.  Don’t forget that how you look and feel isn’t just about what you consume!

Adria

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Filed Under: Celebrity Diets, Today's Tip Tagged With: carrie fisher, how did mariah carey lose weight, jenny craig, Kirstie Alley, Mariah Carey, mariah carey loses weight, mariah carey's new commercial, marketing, new jenny craig commercial, new weight loss, sarah rue, spokesperson, Valerie Bertinelli, video campaign

About Adria Ali

I am the author of this web page and I have been a personal trainer for over 13 years. I currently hold a Bachelors of Science in Kinesiology (exercise science), as well as all of the certifications from National Academy of Sports Medicine. I also have a background in sports training as well as internships in physical therapy and Occupational Therapy. I got into personal training to help people like my mom who struggled with her weight her whole life.


DISCLAIMER: The purpose of FitTipDaily.com is to promote broad consumer understanding and knowledge of various health topics. It is not intended to be a substitute for professional medical advice, diagnosis or treatment.

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