The Baby boomers have now created their own gym with their own crowd. These new gyms for people over 50 are sprouting up all over California. However, this gym isn’t just for your body; they offer mind training as well!
“Ours is a business model that is changing the way mature adults are exercising and improving their overall health and wellbeing,” said Dr. Sheldon Zinberg, a retired physician who is the founder of Nifty After Fifty. “Among niche gyms, the growth potential for senior fitness facilities is unparalleled. The demographic trends and lifestyle demands of an aging population are perfectly aligned to support a new model of fitness and wellness facilities. We have found that older adults simply want to work out with other older adults in a safe setting.”
Nifty After Fifty offers members a comprehensive fitness facility designed exclusively for the mature adult. All fitness equipment, developed by Keiser, is air compressed to provide smooth workouts. All members receive personalized fitness instruction under clinical supervision.
Another element of Nifty After Fifty is the “Rewinding Your Minding” program, which provides a selected series of computer and non-computer based mental exercises designed to rejuvenate the ability to remember and to enhance problem solving.
One of the most popular features for older adults is the “Reviving Your Driving” program, which offers a state of the art driving simulator. Members are able to rekindle their driving reflexes in a safe environment using a computer based driving simulator called the Virtual Driver. It provides numerous practice sessions that include coaching in almost every kind of traffic hazard and weather condition.
“I’m 80, my wife is 48. So I have to stay fit,” said Kahn, who signed up at one of the company’s four Los Angeles locations earlier this year and pays about $50 per month to work out three times a week. “I joined a gym about three or four years ago, and I didn’t like it at my age —- it was young, noisy and frenetic. They were doing all these crazy things I couldn’t participate in. Here, I’m not intimidated. I’m more inclined to go (source).”
This is a GREAT idea. A lot of my older clients can’t stand the younger crowd at the gym. They also hate the music and they sometimes feel intimidated. If I was presented the opportunity; I would be investing in this for sure!
(CES, PES, CPT, BS)
Leave a Reply