It seems that “false claims” are everywhere. In order to sell more products, companies release information that is misleading and untruthful. This was recently seen with Vitamin Water and even Jillian Michaels own weight loss supplements. POM’s famous claims to prevent prostate cancer, help erectile dysfunction, and prevent disease has taken a huge blow from the FTC.
The FTC deemed this information inaccurate based on lack of research. While the makers of this famous juice have many flourishing brands, their juice market has plummeted to nearly half of it’s previous year. When accused of these “false claims,” their response was both sour and partially true.
“It’s a shame that the government is unable to understand this fundamental distinction, and instead is wasting taxpayer resources to persecute the pomegranate,” the Los Angeles-based company said (source) .
According to POM they have spent over $34 million on research to support their claims of increased muscle recover, disease prevention, aid in diabetes, prevention of cancer, and heart disease. However, the FTC says that anyone buying into these claims has been mislead by advertising.
I am sure that this is just one of many companies that will be investigated this year. It’s true that our tax paying money should be used for the good of the nation. However, who’s to say that the health of the United States isn’t as important as other money spending topics. Advertisers should be help accountable for their actions as well.