Taco Bell has been the founder of some crazy creations such as the “Double Decker”, Doritos taco shells, cinnamon twists, and now the Cap’N Crunch . With these interesting additions to their menu, they paid little attention to health or the origins of their ingredients. It’s safe to say that Taco Bell targets the youth of America, and with it, they gain a large quality of followers who “grew up” with them. Having completely overlooked all potential health risks, Taco Bell decided to go natural with their subtle changes to their menu.
Taco Bell today announced a new set of standards for ingredients that will remove artificial colors, flavors, added trans fats, high fructose corn syrup, or “unsustainable” palm oil in its food by the end of 2015. “In all cases, they will be replaced with natural alternatives,” the company said in a release. That’s right, natural.
Taco Bell “is committed to being a brand that people can truly champion and trust,” CEO Brian Niccol told BuzzFeed News. While some of the replacement ingredients will cost more, the chain is not increasing menu prices (source).
Among these changes, Taco Bell won’t be changing certain colorful and branded items on their menu. Their line of soft drinks will stay exactly the same, as will their brands that include Doritos and Cap’N Crunch.
Both Taco Bell and Pizza Hut are owned by the same company, “Yum Brands.” Pizza Hut will also be on board to remove dyes, and artificial flavors by July. They have already made some huge changes by removing horrible ingredients such as MSG and trans fats that come from artificial sources.
While Taco Bell Executives won’t debate about why they are removing the ingredients, they did clarify that the reason for the removal is because of the consumers preferences (not because they are bad for you).