As a kid, growing up in the Pacific Northwest, one of the biggest treats was to go to Burgerville. They had gourmet burgers, shakes, coffee drinks and now veggie burges at a very reasonable price. After living in California for so many years, I still haven’t found a fast food chain that compares. Now, this high end burger franchise is trying to educate their consumers on health by putting the nutrition facts of each item they order on their receipt. The receipt also gives you advice on how to make better food choices. For instance, “Omitting the cheese will help cut your calories by 109.”
This program was originally test piloted at a Burgerville in Portland, Oregon. After an extended period of time, the customers who visited the test store wanted it at all of the other locations as well. They have now added it to all 39 locations in Washington and Oregon.
The main question is; does this information inhibit people from buying food at burgerville? The marketing team says it hasn’t increased their customers, nor did it inhibit them from coming. However, they have seen the way people order their food change. More and more people are ordering their food with no cheese, no mayo, and substituting traditional shakes for smoothies.
Although people like the health guidance through the cash register genie…. Burgerville hasn’t determined if this information is helping to increase their rate of customers. What do you think??? Would you visit a fast food restaurant more if it helped you become a healthier person???