If you were watching closely you might have seen the very subtle change in the cups that appeared on the judges table during American Idol. Instead of the usual Red Coca Cola Cups, they were replaced with yellow and white “Vitamin Water Zero.” Even though this new coke product hasn’t hit the shelves, the marketing team has already made an impact on America with this hit show.
Rumor has it that the new glasses will disappear once “Hollywood Week” passes and the previous red cups will be back. Don’t worry American Idol didn’t lose Coke as their sponsor, Vitamin water is own buy this huge corporation.
The newest edition to the cola family is sweetened with stevia. A good replacement for aspartame drinks.
It seems the new judge, Ellen has hopped on the ban wagon by promoting this product on her own show and giving it away in boat loads to her audience! We love this company for giving us another calorie free option!