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You are here: Home / Today's Tip / Coke Reverses It’s Labels

Coke Reverses It’s Labels

October 10, 2009 by Adria Ali Leave a Comment

 

     It seems simple, you pick up the product, rotate it to the right or left and view the nutrition label.  As easy as it may seem, very few people take to the time to turn the bottle of their favorite soda to look at the labels.  Coke is taking a stand and actually putting their labels on the front of the bottle.  Is this risky or a well played move to get consumer to view what they are drinking?  On one had, it’s good that you can see the label, on the other, you might actually end up putting it back OR switching to a calorie free option. 

 

coke

  

Coke says they’re the first beverage company to provide this front-of-the-container information to consumers. “Now more than ever, people expect facts about the product they consume to be both readily available and visible,” said Muhtar Kent, Coke’s chairman and CEO, in a press release.

Fast food and beverage companies have been under fire recently as threats of a soft drink tax swirled in the Senate, and a California state senator is about to put soda on trial.

Michael Jacobson, executive director at the Center for Science in the Public Interest, said the labeling is a “public relations” move, but that it could help change consumer behavior.

“It’s a useful step,” Jacobson told USA Today. “But listing calories on the front of a Coke is like putting lipstick on a pig. Coca-Cola is basically … liquid candy (source).”

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     I think this is even more important when it comes to children and young adults who have no idea what nutrition facts are or why they are there.  With the calories staring them in the face, they might be more apt to pay attention. 
Adria Ali

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Filed Under: Today's Tip Tagged With: beverage company, california state senator, calories, center for science in the public interest, coca cola, consumer behavior, food and beverage, food and beverage companies, free option, liquid candy, michael jacobson, nutrition facts, usa today

About Adria Ali

I am the author of this web page and I have been a personal trainer for over 13 years. I currently hold a Bachelors of Science in Kinesiology (exercise science), as well as all of the certifications from National Academy of Sports Medicine. I also have a background in sports training as well as internships in physical therapy and Occupational Therapy. I got into personal training to help people like my mom who struggled with her weight her whole life.


DISCLAIMER: The purpose of FitTipDaily.com is to promote broad consumer understanding and knowledge of various health topics. It is not intended to be a substitute for professional medical advice, diagnosis or treatment.

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