Well, if you can’t beat them, join them. That seems to be the attitude that McDonald’s is taking when it comes to healthy eating. After knocking food trends like soy and quinoa, and praising the Big Mac in a recent advertisement, the company announced last Thursday that they will now be serving new breakfast bowls containing healthier alternatives, such as kale and spinach, in 9 select locations in Southern California.
The restaurant company closed 350 stores in early 2015, on top of the 350 it had already said it would shutter, as the burger purveyor seeks to stanch sales declines.
Earlier on Wednesday, McDonald’s had reported an 11% decrease in revenue and a 30% drop in profit for the first three months of year, a continuation of its troubles in the last two years as it has struggled to compete with new U.S. competitors, a tough economy in Europe and a food safety scare in Asia.