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You are here: Home / Today's Tip / Coca- Cola Partners Up With Stevia

Coca- Cola Partners Up With Stevia

December 18, 2008 by Adria Ali Leave a Comment

 

   Well it’s about time!  I have been waiting for someone to corner the market by using stevia and now coke has done it through their Odwalla drinks.  It’s seems as though it’s just a matter of time before then start using it in their soft drinks.  Here’s what Fitsugar had to say about it.

Apparently, FDA approval can wait. This week, the Coca-Cola company will begin selling a diet drink sweetened with the somewhat controversial herbal supplement stevia. For three diet flavors of its Odwalla juices, Coke will use the Truvia brandof sweetener, which it developed in partnership with Cargill earlier this year.

Unlike most of the products derived from the stevia herb, Truvia isn’t labeled as a “dietary supplement,” but it has yet to be approved by the FDA. Coke is moving forward with Truvia-sweetened products anyway, though PepsiCo is still holding off.

Both Coke and Pepsi expect the FDA to rule that stevia is “generally regarded as safe,” but Pepsi plans to wait for official approval. Each beverage giant has its own brand of stevia: Coke’s Truvia will face off against Pepsi’s PureVia brand, which it plans to use in SoBe Life Water and a new juice called Trop 50. You can already buy one brand of soda made with stevia, called Zevia. But safety concerns persist:

As recently as August 2007, the FDA has questioned the safety of stevia.

“In fact, literature reports have raised safety concerns about the use of stevia, including concerns about control of blood sugar, and effects on the reproductive, cardiovascular and renal systems,” the FDA wrote in a letter to Hain Celestial about its Zingers To Go Tangerine Orange Wave Herb Tea. The tea’s ingredients included stevia.

But manufacturers have become more confident that the FDA won’t oppose their use of stevia sweeteners, with trade publication Beverage Digest having even predicted that the sweetener would be approved last month.

Will you try the new Odwalla drinks before — or even after — the FDA’s approval comes through?

 

     Somehow, I find it hard to believe that something such as Stevia hasn’t been FDA approved.  Yet, other more hazardous substances such as aspartame are being ingested daily.  If you aren’t familiar with stevia then check out this other article I wrote a while back…..

Is Stevia Better Then Aspartame?

Adria Ali

(CES, PES, CPT, BS)

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Filed Under: Today's Tip Tagged With: is stevia better then aspartame, is stevia FDA approved?, natural sugar substitutes, new coke products, products that use stevia, stevia, sugar substitutes, where does stevia come from

About Adria Ali

I am the author of this web page and I have been a personal trainer for over 13 years. I currently hold a Bachelors of Science in Kinesiology (exercise science), as well as all of the certifications from National Academy of Sports Medicine. I also have a background in sports training as well as internships in physical therapy and Occupational Therapy. I got into personal training to help people like my mom who struggled with her weight her whole life.


DISCLAIMER: The purpose of FitTipDaily.com is to promote broad consumer understanding and knowledge of various health topics. It is not intended to be a substitute for professional medical advice, diagnosis or treatment.

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